There’s never only one way to go when you’re working on a collection. Sometimes inspiration strikes right away and before the weekend’s over you have a fully developed line. Other times it takes months to hone an idea. When I started developing this collection it was the beginning of December…

Oh my how time flies by. It looks like it was only yesterday when we launched our Desert Sun Collection and watched it proudly sell out throughout the summer. It seemed like you guys just loved it so much, to which we say honestly what’s not to love (it’s ok…

Dear dudettes, Lately, I’ve been tormented by this idea that if I were doing this from any other country in the world, the results would have been a whole lot different. They say slow and steady wins the race, but lately I’ve been feeling like this race is rigged and all I…

There’s something so alluring about the Wild West that kind of captures everyone’s attention, transcending eras and translating centuries later into a style that somehow always finds its way back. Perhaps the very thing that keeps it in the spotlight for so long is the nostalgia of times gone by…

You know how for each collection we write a special article covering the entire process from the conception of an idea to the launch of an entire line? We do this for each collection separately, because we believe it’s fun to take you with us every step of the way…

If you’re following us for some time now, you are probably aware that we love all things Italian. We even had a full collection dedicated to this heavenly piece of land, The Italian Affair. Well this season, since we can’t travel, we decided to capture all that lust and put…

I like probably plenty of other women have had my fair share of battles with the worthy opponent that it is, the imposter syndrome. Some of them were won, others were lost, but even though most of the times I came on the other side bruised, I refused to stay…

Dear dudettes, Brace yourself, because this one’s going to be a long one. What can I do, there’s simply so many things to say this year. Plus you get two photos, of me. Talking about evolving, am I right, or am I right? Next year, I might just become a…

Up until recently greed was enwrapping the fashion world, choking on the piles of waste it produced year after year. With fast fashion companies piling up inventory, paying bellow living wages to its workers and caring more about the bottom line, than they did for its people, the industry had…